The Power of Targeting Via User Attributes

At LaunchDarkly we strive to be leaders in finding new and interesting uses for feature flags. We do everything from managing entitlements to rate limiting APIs by user attributes. This gives us the power to dynamically decide how each user will experience our product. When features are built with user attribute targeting in mind our usage of feature flags changed to become an integral part of how the feature works.

In this talk we will cover:

• How LaunchDarkly targets by user attributes to manage entitlements
• Determining which customer attributes to pass into LaunchDarkly
• Live demo of targeting by user attributes to deliver different experiences to users