Product experimentation

Embed experimentation into every release.

Continuously measure and optimize features to deliver impactful customer experiences.

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Boost business value

Turn every release into an experiment.

Watch: Experimentation at scale

Disjointed process, unreliable data

It’s challenging to effectively measure the impact of features and configurations when release and experimentation teams have disjointed tooling, complex processes, and long, unreliable experimentation cycles.

Optimized features and experiences

Launchdarkly makes it possible for every release to be an experiment. Measure the impact of every feature against your business objectives to deliver impactful customer experiences to drive your business forward.

Case study

CCP Games creates self-serve experimentation.

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LaunchDarkly has enabled self-serve experimentation. You don’t have to be a data scientist to run valid, actionable experiments. This is unbelievably powerful.

Nick Herring

Technical Director of Infrastructure, CCP Games

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Case study

Ritual delivers customer experiences with experimentation.

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The main benefit of using LaunchDarkly experimentation is that it’s directly tied to the feature flag implementation. It’s not a separate implementation every time we want to test a feature.

Daniel Archer

VP of Engineering, Ritual

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Case study

Loom runs more experiments, increases product engagement.

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Our old approach to experimentation was too complicated from an engineering perspective. It ate up developer time that would have been better spent on building actual features, not writing custom targeting rules.

Steve Milburn

Senior Software Engineer, Technical Lead, Loom

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Drive predictable growth

Measure the impact of every feature.

We know it’s not enough to simply ship new features and hope they positively impact business goals. That’s why experimentation as a part of every release is key. With LaunchDarkly, teams can create metrics that align directly with business objectives and measure the impact against every release.

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Evaluate against business objectives

Track customized metrics for every release against your key business objectives and visualize the results.

See how investments move the needle

Drill down into specific features and surface their measurable business results beyond basic events and clicks.

Visualize business impact

Understand how different experiments and releases impact your business objectives to make informed decisions.

Full-stack product optimization

Leverage LaunchDarkly’s wide range of SDKs to experiment across environments and to the edge.

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EXPERIMENT MORE OFTEN

Experiment across your application stack.

To offer the best customer experiences, application performance must be top-notch. A/B test and optimize new components in any part of the application stack before moving your entire user base over.

Docs: Creating experiments

Provide stakeholder access

Allow product managers, cloud engineers, platform engineers, architects, and others to manage and refine performance experiments.

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One powerful platform

A simple and intentional platform so that all developers, data analysts, and product team members can get started quickly.

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Fuel your product’s future

Deliver winning experiences at scale.

Fuel your product's future by embedding experimentation practices into every release. Conduct sophisticated experiments and streamline analysis to deliver winning experiences faster.

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