Elevate product experiences with precise targeting
How to serve software features tailored to any audience without burdening engineers.
Customer success stories
See how two leading organizations used LaunchDarkly to deliver targeted experiences to their customers and drive positive business results.
Hulu personalizes entertainment for 39M users
Challenge
Previously, Hulu, a major streaming service majority-owned by Disney, would schedule big releases at midnight and lacked fine-grained targeting capabilities. This made it challenging to deliver the right experiences to the right audiences. At one point, Hulu needed to launch a major UI update. And they needed to ship different versions of the UI based on device type and app version, something they couldn’t do effectively at the time.
Solution
Hulu used LaunchDarkly to smoothly and swiftly release their huge UI redesign to 39 million users across the globe. They progressively rolled it out over a short period of time, targeting based on device type and app version. Bear in mind, they were targeting several different device types—iOS, XBox One, web browser, etc. And they had 30+ different app versions for their millions of customers. That’s a lot of complexity. But with LaunchDarkly’s targeting engine, they delivered those experiences instantly, consistently, and globally. And they didn’t have to do it in the middle of the night.
Results
Hulu reduced the complexity and resource requirements for their development team when delivering targeted experiences. They improved developer productivity significantly and have since been able to “do more with less”. And they’ve improved the customer experience through personalization, which has a positive impact on revenue.
We had six clients with multiple versions in multiple states of implementation and experiments running all at the same time. This is gonna be really hard, right? No. [With LaunchDarkly] We were able to use five rules with five segments configured using custom attributes from our servers to target all the rules in the right places at the right time.
Dominic Hopton
Client Architect, Hulu
Read: Full Hulu case study
Admiral Insurance provides targeted customer journeys for multiple brands
Challenge
Admiral Insurance has multiple brands, each of which caters to specific types of customers. They needed a better way to personalize customer journeys by these sub-brands. Separately, in the past, they only deployed twice per month and had lead times of around one month. This slow and manual approach to software releases hindered their ability to provide timely updates and improvements to their customers.
Solution
With LaunchDarkly, Admiral is able to deliver personalized product experiences to their customers based on the user information provided on the back-end. Admiral can now trigger specific customer journeys that meet the exact needs of customers across each sub-brand. These changes have bolstered their product offerings and laid the foundation for delivering personalized experiences to their customers in the future.
Results
After implementing LaunchDarkly, Admiral saw a substantial increase in their deployment frequency, now able to handle eight or more deployments a month. This improvement also resulted in a drastic reduction in lead time, down to just one week. Furthermore, their development teams report better work happiness thanks to their reduction of writing custom code. Lastly, Admiral has improved the customer experience significantly.
LaunchDarkly allows us to create targeted personalized experiences for our customers without requiring custom code.
Enrique Vicent Moratalla
Senior Software Developer, Admiral
Read: Full Admiral case study
