Analyzing experiments
Overview
This topic explains how to interpret an experiment’s results and apply its findings to your product.
Experiment data
The data an experiment has collected is represented in its Results tab. The Results tab provides information about each variation’s performance in the experiment, how it compares to the other variations, and which variations are likely to be best or beat the control out of all the tested options. Understanding how to read this tab can help you make informed decisions about when to edit, stop, or choose a winning variation for your experiments.
Here is an example Results tab for an experiment:
This table explains the different sections of the Results tab and what you can use them for:
Further analyzing results
If you’re using Data Export, you can find experiment data in your Data Export destinations to further analyze it using third-party tools of your own.
To learn more, read Data Export.